Tuesday, November 16, 2010

1800114000

1800114000
Gurdip Singh
Dial, 1800114000 for more information and complaints- ‘Jaago Graahak”, says bottom line that runs at the end of the frequently shown advertisement on television. I dial the number. Once, twice and several times and every time I get, ‘All lines to this route are busy.’ I look at the watch , it reads 11.00 midnight. I do the same exercise in the morning, 4.00 am, the same reply, ‘all lines to this route are busy.’ My patience leaves me. I want to blurt, aloud, ‘Please don’t befool us.’ Those who want us to awake have gone into deep slumber. A customer to the date is the highly exploited person in this country. All advertisements are false and make false or fake claims. They are craftily created to benefit the sellers. Take anything, the claim is false, soaps do not clean only 99.9%, shampoos do not nourish the hair, hair growth is encouraged by any shampoo, fairness creams do not make you fair, they only bleach the colour of hair just a temporary phenomenon, toothpaste however good they are normally do not maintain good teeth, intelligence is not product of some nutritional compounds etc. All advertisements are issued to create a false demand. It works deep into the minds of onlookers who are lured to buy the product.
Coming back to the above said number, I want to expose the hypocricy. All shopping malls in the country, these days, are busy selling substandard products, the food items are sold carrying no standardization, ghee (the pure one) and several pickles and preservation are off the fixed parameters, it, when shown to the Managers, they pleaded their ignorance and as you know the ignorance is no proof of innocence. The most irregularities are exercised by these Big Shopping Malls. Government has allowed them to do so. They are on the scene to loot the public and the government is helping them. Once I resisted Reliance Fresh overcharging the customers in the name of rounding off in every bill that almost cost Re 1 to every customer and the owner was found to be pocketing a whopping sum of four crore every year. Big Bazar and Easy Day are selling spurious and non-standardized Desi Ghee and several other items. Unfortunately the government is sleeping over the whole thing. When you try to contact the given number of the call centre, it says ‘all lines to this route are busy.’ The telephone is off the hook and all is well with the world.
A customer is a king as long as he holds the strings of his purse and keeps the money with him, once this money power goes, he is reduced to the most pitiable thing in the world. No one cares, no customer care is ready to listen to him and only some stereotyped sentences fed to machine like humans are coughed up every time you tune to the CCC. With me this has happened everywhere and every time because I never leave any stone unturn to reach. Blow off the lid, my advice to every customer, and don’t care for the terms and conditions, just give vent to your rage, the windfall will be yours. I have exposed ICICI Prdential, their clever tricks to rob their customers. Their software are faulty and they are public pick pocketeers and this government has allowed such swindlers to go about scotfree. (Read http://newsnviews.blog.com/icici-prudential-life-insurnace/) The Satellite TV service providers are showing more advertisements and earning money regardless to the very fact that their duty is to regale us. They showcase products, sponsored telemarket programmes at our cost. They forget that are paid for every minute by us and they are guilty of using our television set, electricity and off course our time just to turn it into money. There is usually no guidelines and whatsoever, they don’t follow. (http://newsnviews.blog.com/do-not-pay-for-advertisements/). It is high time that we should rise and demand hassles free telecast of the programmers without any commercial breaks to save on power bills and time.
In the past, I have forced several companies to be fair in their terms and have been very outspoken in this respect. Such Frauds are not limited to the consumables only, the government departments are hatching grounds where several irregularities breed. People have seen several scams and to list a few 2G Spectrum Scam (176 lakh crore) Adarsh Housing Society, CWG Games Scam and the figures run in thousands of millions. The last but not the least is UGC, the highest authority in High Education. I as a parent, brought a complaint against a well know State University regarding its several deficiencies and filed a complaint to the UGC officials sending its copies to the HRD Ministry, Chancellor on Sept 22, I sent one reminder on Sept 29 and pleaded for its acknowledgement. None of the responsible is ready to listen and come on the line to answer my query; it is yet to be acknowledged and no action has been taken against the erring University which tend to serve its own interest only and not the interest of students, while the UGC sleeps over the matter.

Gurdip Singh
gur.dip@live.com
91 9878961218

Saturday, November 6, 2010

Writing as an Economic Activity

Economics define the motives of man, those prime motives are the prime movers that push a man to work to earn a living. These activities fetch money and a man is supposed to be employed or involved in all such activities that yield money for his subsistence or survival. They are called economic activities and all such activities as bring money to him fall under this category. Writing is also an economic activity if a writer is entrusted to or hired to use his mind and skill and produce a kind of writing material. It may be book, a manual, a research paper, a thesis or a text book wherein a writer is assigned to use the existing material and produce stuff as per the demands. Any such book ceases to be literary as anything of literary merit or worth cannot be produced though any mechanical process.

A book, commercially produced belongs to the person who pays for the book and not to the author. If an author claims to be the sole author of any such book he is a foster father and not the real one. Such things are not created but generated and generation of anything is but a mechanical process and is far from being literature by any standards.

Literature is born out of spontaneity of mind which comes in some cases as outbursts and in majority in the form of trickles. It is through literature things are moved, thinking gets into the mode of self evolution. Otherwise, in all works of art, they are just amalgam of colours and hues. The real painting comes in the form of ideas spread over a piece of canvass.

All such things which come into being as product of socio-economic processes should fall under public domain and be shared by one all. It is very essential if you want your ideas to gather social energy and be the right thing of the time. Just as culture belongs to a community, a social group and the primery objective of culture is to protect civilization and the socio-economic group literature must play its role positively and the authors, if they really want to take care of the ills of the society must allow their writings to work actively for the transformation of the society. The more they are shared the better they be counted.

Books Authors & Copyrights

According to the theory of Communication and process of communication which led to the development of Communication Skills being eulogized by more than half of the world, an idea remains an idea until it is articulated; anything articulated unilaterally holds no worth and carries no weight unless it is addressed to some audience, the receiver. On transmitting an idea, the original owner of idea that is sender ceases to be its owner or say exclusive owner, the idea is now shared between two person a sender and receiver. A receiver on being communicated, shares the idea and accepting or rejecting both, he after transforming or say changing it sends his feedback. On being shared, the idea no longer remains restricted to the original author. The life of an idea, how successful it is, entirely depends upon its sharing. Any idea is but a bubble on the surface of water if it is hot heard, listened or seconded.
A story writer writes a story, a novelist writes a novel and so does a dramatist who transforms his story into a play. A play is nothing but a story enacted outside for an audience. When it goes round and makes several bouts of sharing, the original gets a bit modified, transformed and is different from original. So any person who claims to be the author or owner of idea, ceases to be its sole owner, however, credit can be given to the person whose mind became the nursery of original idea and it just carries the name.
A story writer writes a story but when it goes to the reader it does not evoke the same pleasure, feelings and fancy as it did with the writer. The reader likes to read because he allowed his own imagination to come into play and create a scene for him in his mind which he likes or detests. If he does not lie, he would reject it. One story can evoke different types of imaginative scenario and perspectives in the minds of different readers. He likes to read not because the author has transformed his idea into words but he likes to read because the words he has been familiar previously has given a different kind of kick. The kick, the liking, the tastes and perspective belongs to the reader.
In the process of reading the reader contributes more than the author. So he would like to narrate it to his friends and people around him in his own words, in his own style. Now, only the skeleton is original the rest is the story, stuffed, clothed, painted by the reader who becomes the sole master of the story. So the process goes on and any idea that starts from one person’s domain becomes a member of public domain and losing its copyright.
The second argument is equally strong and convincing. A language is an issue that belongs to a community. It has been consigned respectfully and duly to the public domain and no one seems to have any right over its concept, conventions and legends. A language is a product of a society which itself is a result of economic activities prevailing within a demographic domain that belongs to a geographic identity. Punjab for instance is because a chunk its population is involved with what is called agriculture. They sow seeds and reap crops, which means in period of six months or so one seed planted grows 12 times. Then comes a large number of people involved with secondary activities, agriculture being the primary activity. Then comes the tertiary activity which provides employment to a larger chuck of population. Language being instrumental in carrying out all communications in the processes of agriculture and its related activities is born out thereof remains the product of socio activities within the community.
Language is instrumental in creating an environment wherein exchange of ideas, sharing of information all levels is possible. Being an absolute product of human relations and affinities between the process of production, means of production, economic viability and human beings all the concepts within the perspective of language are a natural product of the whole process so process of production and process of communication go simultaneously that help generate new ideas, thoughts and concepts. The whole process is a mechanical and is governed by the natural law cause and effect. The cause whatever occurs outside a human being and it creates ripples within human minds.
Every reaction of human mind is a natural reaction to stimulus available outside. Since it works like a machine and may be taken as a simplified process of human evolution at micro level, the thoughts and ideas are the mutants that occur to modify the natural process and take it to the next level. No single person can influence it, affect it or change its course, the least to say, can prevent it from happening. Since the process is natural and all people living in that social milieu equally take part in it and make it happen, they own in proprietorship the owner right. In the process, man is an economic being and whatever occurs to him in the form of idea, thought or creativity, in fact, is a socio-economic outcome. Nobody can deny it. No person living in the society brought his thinking or ideas some alien world. His language, his characters, his words, everything belongs to the society of which he proclaims himself an active member.